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Bluetooth and proximity systems are also used as channels for mobile marketing. Bluetooth has the advantage of its high transmission speed, distance services provided to all consumers in a particular geographic area. Infrared tried too, but it probably will never catch on because of their short wavelength.
There are those who have expressed concern that this form of advertising can be an invasion of privacy, as well as some mobile advertisers often send information to potential customers without their permission. However, most companies will not send such unsolicited information. The Bluetooth channel is based solely on the receiver's consent
In 2003, three-year-old Wireless Marketing Association Wireless Advertising Association and connect Mobile Marketing Association, whose aim is to encourage the growth of mobile marketing in the world. They offer a mobile marketer certification program for anyone looking for a career in the field. And every year, the global mobile marketing awards ceremony was held highlighting the best businesses and their finest campaigns.
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